Writing in Business Week, W. David Gardner notes that the Sands is hoping CES 2009 will be a boon to the lagging stock price of the Sands and will help in boosting Adelson's dwindling mega-fortune back to the stratospheric levels he enjoyed only a few months ago before the US financial crisis unfolded:
The company is hoping that January's CES show, which typically draws more than 100,000 people, will help support the company's stock, because many of the show's events will be held at its convention facilities in Las Vegas. Adelson is no stranger to computer industry people -- he developed the Comdex show, which used to draw more than 200,000, before he sold it to Japan's Softbank Corporation in 1995 for about $800 million.
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